Pomelo Debuts: PM. Menswear
Pomelo Fashion is now reaching out to the other half of the population by launching a menswear label called Pomelo Man (PM.). Making its debut in Thailand and launching exclusively on their apps on both iOS and Android, PM is set to offer a new sartorial and shopping experience for men.
To address the biggest drawback of online menswear shopping that is sizing, customers can now walk into a PM location, get measured up by the store crew and never have to bother about sizing while shopping on the App again, transitioning seamlessly from the online to offline world.
David Jou, Pomelo’s CEO, said “With PM, we wanted to re-imagine men’s fashion. We wanted something classic, yet fresh and contemporary, combined with the latest technology to create an effortless shopping experience.”
PM helps customers find what they call a “Perfect Fit,” with key items like T-shirts, chino pants, hoodies, and accessories. The brand will become a one-stop shop for every man’s daily fashion needs.
To please their new target group, PM offers a “Man Lounge” complete with free Wi-Fi connectivity, USB charging stations, and video games.
The premium apparel is great value for money, ranging in price from THB 390 to THB 1,590. Check out the latest products now at PomeloFashion.com or on the Pomelo Android and iOS Apps.