‘Imagine Happiness’ unveiled

Combining nature and architecture as a way of creating a happy community is a beautiful concept that real estate giant Magnolia Quality Development Corporation Limited (MQDC) has taken into its heart. The goal is to not only please their clients, but also set an example that a 360-degree sustainability-focused project can become a reality.

“The Forestias”, MQDC’s recently launched project, will integrate all aspects of nature and community into its “Imagine Happiness” concept. Located at Bangna-Trad Road KM7, The Forestias is a 300-rai (119-acre) project that will be comprised of several projects including residential housing, retail buildings, a health center, a forest pavilion, community space, and a learning center – all under an extensive natural ecosystem and targeting a lifestyle-conscious, multi-generational clientele, from baby boomers to millennials.

The Forestias: where nature plus community equals happiness | Photograph: Courtesy of The Forestias

MQDC Chief Executive Visit Malaisirirat said: “The Forestias was born from the question ‘What is true happiness in life?’ This is not easy to answer because everyone has a different definition of happiness. But one thing is certain: happiness affects our body and mind, people around us, and the environment. This is the foundation of ‘sustainable happiness’.”

Photograph: Courtesy of The Forestias

He added: “Our company is committed to developing real estate projects to close the gap and bring sustainable happiness with a promise of ‘for all well-being’. We want to offer the best and we do that through eco-friendly design, modern innovation and technology, and enhanced space for all four generations: grandparents, parents, children, and great-grandchildren. The whole community can spend time together and interact, ultimately creating a happy society.”

The Imagine Happiness concept has four core elements: living amidst nature, family members of different generations living together, public spaces and facilities in close proximity to allow people to spend more time together, and technology and innovation to drive sustainability.

Photograph: Courtesy of The Forestias

At the launch event, Kittiphun Ouiyamaphun, Senior Vice President – Project Development, was on hand to discuss the designing and implementation process: “We are working with global partners in designing and creating this project to offer sustainable happiness now and in the future. It is the DNA of MQDC to create a new living concept for today and the future. We have global partners who are experts in their fields. Together, we are creating a living phenomenon in an environment that brings happiness to its residents.”

The Forestias is scheduled to open in 2022. For more information, visit

Based in Bangkok, Ploy started her writing career as a food critic, and after 8 years of visiting restaurants around Bangkok she expands her writing genre to travel, fashion and architecture.