Benefit Cosmetics’ global philanthropy program entitled “The Bold  is Beautiful Project” is certainly living up to its name as it steps up its game. Next month, 100% of Benefit’s proceeds from brow wax services will go to charities worldwide. Bear in mind: one brow wax can make a huge difference to someone else’s life as it can result in a training session in financial literacy and two children enrolled in day camps focused on science, technology, engineering and mathematics. One brow wax can also help Girls Inc. provide weeks’ worth of hands-on programing for one girl.

Bold is beautiful | Photograph: Courtesy of Benefit Cosmetics

Since its start in 2015, Benefit has raised and donated over USD 11 million, waxing 455,911 brows. For this year, the goal is to raise USD 6 million dollars to give back to local charities in 19 countries.

Bold is beautiful | Photograph: Courtesy of Benefit Cosmetics